Family-owned Massage Heights launched in 2004, and while the recession delayed its growth the San Antonio-based franchise is up to 140 locations and CEO Glenn Franson noted it achieved revenue of more than $86 million in 2015. Massage services, he said, are becoming part of the regular wellness routine of millions of people, with Massage Heights well positioned to capture the resulting profits.
Franchisees benefit from multiple revenue streams, including membership fees, add-on product "Elevations," and the Heights at Home branded retail line.
Targeting cities such as Denver, San Diego and Knoxville for new development, the company's franchise fee is $42,000, with franchisees needing liquid capital of $175,000 and a net worth of $400,000 per location.
During his presentation, Franson also announced the formation of Elevated Brands, a holding company with Massage Heights and The Gents Place, a new "ultra premium men's grooming concept," under its umbrella, along with Summit Franchise Supply, the arm that distributes the products.